2015 Oct 9
What could be better than a Victoria’s Secret model wearing a jewel-encrusted bra? Mouawad has the answer: Two.
A super-pricey “fantasy bra” is the showstopper at the U.S. lingerie brand’s annual fashion show, where one of the Victoria’s Secret “angels” wear the sparkling showpiece down the runway.
Mouawad, a Dubai and Geneva-based luxury jewelry design house that has been making the fantasy bras for Victoria’s Secret since 2001, decided last year that one bra was not enough.
Mouawad’s masterpieces – worth $2 million each and worn by models Adriana Lima and Alessandra Ambrosio at 2014’s lingerie show – will be on display at the Singapore JewelFest from Oct.9-18.
The bras are studded with more than 16,000 rubies, diamonds and blue sapphires and held together by 18-karat gold chains.
Nasr estimated that 1,380 hours of craftsmanship went into making the bras, as each gem was hand-set.
Only one of the fantasy bras that Mouawad has made has ever found a buyer. But Nasr was tight-lipped about its new owner, only saying the person was from Europe.
The latest pair is not the most valuable Mouawad has ever created: In 2001, former Victoria’s Secret model Heidi Klum wore a $12.5 million fantasy bra on the runway. It was made with 1,200 Sri Lankan pink sapphires and a 90-carat emerald-cut diamond, and is the most expensive bra in existence to date, according to the Guinness Book of World Records website.
