2016 Mar 3
Begins a new chapter in Sri Lanka with the launch of its new store & continues celebrating 40 years of rich heritage in beauty.
The Body Shop, the iconic global retailer of cosmetics and toiletries launched its new store in Sri Lanka.
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and after being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.
Scaling up its vision, earlier this month, The Body Shop has launched globally a pioneering new global CSR strategy that will underpin all aspects of company operation. The new Commitment will reaffirm The Body Shop position as a leader in ethical business and will define the next stage of development of The Body Shop business. The brand has established a sustainability framework entitled ‘Enrich Not Exploit’, incorporating 14 specific, measurable CSR targets for 2020.
New targets include ensuring 100% of The Body Shop’s natural ingredients are traceable and sustainably sourced; reducing the energy consumption of The Body Shop stores by 10% every year; and guaranteeing that 70% of The Body Shop’s product packaging does not contain fossil fuels.
All The Body Shop products are created using the finest ingredients sourced from the four corners of the globe which are not tested on animals. The Body Shop has over 3000 stores in over 60 countries.
The Body Shop store offers a wide range of 100% vegetarian products across Skin Care, Bath, Shower, Body care, Make Up, Hair, Fragrance, Men’s and Gifts. Other than the world famous and iconic products, the store also offers skincare specialist consultation and make-up application and special make over services for customers.
Jacqueline Fernandez, Brand Ambassador of The Body Shop in Sri Lanka expressed her delight on The Body Shop’s launch in her country – “It’s been a long association with The Body Shop and it is an absolute pleasure to be the face of this inspiring natural and ethical beauty brand in my country. I am very excited to be part of my favourite brand’s launch in the country. The Body Shop is going to be a gift to thousands of consumers in Sri Lanka who have waited long for the brand. I am confident that consumers will feel good every time they walk inside The Body Shop stores and enjoy the products as much as I do.”
Speaking about her favourite The Body Shop products she said – “I am addicted to The Body Shop products. I love the fact that The Body Shop offers the world’s best ingredients from around the world. My personal favourites are Fuji Green Tea Body care range which is a must-have for me as with these refreshing products I can smell good and feel good too. Tea Tree oil that keeps my skin blemishes-free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil.”
The new Body Shop store is now open at The Fairline Building – 425, Galle Road, Colombo 03
View the full photo album at https://goo.gl/IC84ds
